ESG | HelloFresh SE (2024)

ESG | HelloFresh SE (1)

ESG | HelloFresh SE (2)

“We recognize the important contribution we can and must make in driving sustainable progress on environmental and social issues. Our mission to change the way people eat forever is rooted in the desire to care for our planet and its people.”

Thomas Griesel, CEO

Download our non-financial report 2023

Planet

We’re contributing to a more sustainable planet through our lean and innovative supply chain, which aims to reduce food waste and carbon emissions, while focusing on packaging innovations and sourcing local ingredients.

  • Reducing food waste

    Our make-to-order business model inherently supports the reduction of food waste at the point of consumption with customers. In a study, we found that HelloFresh customers waste 38% less food compared to a meal cooked with ingredients from a traditional supermarket. By using data monitoring software, we can also track, analyze and manage food waste from our operations. We donate unsold edible surplus food from our distribution centers to charities - more than 10,730 tonnes or 49% of our surplus food was donated in 2023.

    Reducing food waste

    Our make-to-order business model inherently supports the reduction of food waste at the point of consumption with customers. In a study, we found that HelloFresh customers waste 38% less food compared to a meal cooked with ingredients from a traditional supermarket. By using data monitoring software, we can also track, analyze and manage food waste from our operations. We donate unsold edible surplus food from our distribution centers to charities - more than 10,730 tonnes or 49% of our surplus food was donated in 2023.

  • Tracking and reducing carbon emissions

    Results from our life cycle assessment show that meals from HelloFresh cause 25% less carbon emissions than meals with ingredients purchased from supermarkets. Yet we continue to challenge ourselves and make our highly optimized operations even more energy efficient by transitioning to renewable forms of energy such as solar, wind and hydropower.

    Tracking and reducing carbon emissions

    Results from our life cycle assessment show that meals from HelloFresh cause 25% less carbon emissions than meals with ingredients purchased from supermarkets. Yet we continue to challenge ourselves and make our highly optimized operations even more energy efficient by transitioning to renewable forms of energy such as solar, wind and hydropower.

  • Innovating packaging

    In order to minimize our impact, we aim to avoid, reduce, recycle and innovate packaging wherever possible. We utilize our award-winning Dynamic Packaging Configurator (DPC), which uses metadata on shapes and dimensions of our ingredients to calculate the right packaging sizes with a volume-level approach for every customer order. The DPC also assigns the right insulation type, thickness and amount of ice needed to maintain food safety. Find out more here.

    Innovating packaging

    In order to minimize our impact, we aim to avoid, reduce, recycle and innovate packaging wherever possible. We utilize our award-winning Dynamic Packaging Configurator (DPC), which uses metadata on shapes and dimensions of our ingredients to calculate the right packaging sizes with a volume-level approach for every customer order. The DPC also assigns the right insulation type, thickness and amount of ice needed to maintain food safety. Find out more here.

  • Sourcing responsibly

    We look to source high quality, locally grown, fresh produce from suppliers that focus on sustainable production. In 2023, 96% of the fresh products we purchased came from suppliers that are GLOBAL G.A.P. (or equivalent) or GFSI-certified. 95% of our fish and seafood is GLOBAL G.A.P., ASC, MSC or BAP equivalent compliant. In Europe, 96% of our chicken volume by weight is procured from farms where the stocking density is below the EU legislative maximum. Find out more here.

    Sourcing responsibly

    We look to source high quality, locally grown, fresh produce from suppliers that focus on sustainable production. In 2023, 96% of the fresh products we purchased came from suppliers that are GLOBAL G.A.P. (or equivalent) or GFSI-certified. 95% of our fish and seafood is GLOBAL G.A.P., ASC, MSC or BAP equivalent compliant. In Europe, 96% of our chicken volume by weight is procured from farms where the stocking density is below the EU legislative maximum. Find out more here.

People

With around 20,000 employees worldwide, HelloFresh has built a team of people who are a reflection of the brand’s personality: optimistic, empathetic, intuitive, forward-thinking and inspiring. We are a diverse group motivated by our mission to change the way people eat forever, and use our influence in a way that helps the communities in which we operate.

  • Diversity, Equity & Inclusion

    We are committed to embracing the dimensions of diversity and empowering our employees to bring their whole selves to work. To help build an inclusive work culture, we empower employees to join our Employee Resource Groups (ERGs) and have provided unconscious bias training for all leaders. Furthermore, we partnered with the Berlin-based organization Inklupreneur to help us improve our process for hiring people with disabilities. Find out more here.

    Diversity, Equity & Inclusion

    We are committed to embracing the dimensions of diversity and empowering our employees to bring their whole selves to work. To help build an inclusive work culture, we empower employees to join our Employee Resource Groups (ERGs) and have provided unconscious bias training for all leaders. Furthermore, we partnered with the Berlin-based organization Inklupreneur to help us improve our process for hiring people with disabilities. Find out more here.

  • Employee health and safety

    We strive for a zero-harm workplace for all of our employees and utilize a people-centric framework to develop our health and safety strategies. HelloFresh has site standards that outline the working procedures and training requirements for workplace safety, food safety and hygiene.

    Employee health and safety

    We strive for a zero-harm workplace for all of our employees and utilize a people-centric framework to develop our health and safety strategies. HelloFresh has site standards that outline the working procedures and training requirements for workplace safety, food safety and hygiene.

  • Employee development

    As HelloFresh continues to grow, we encourage our staff to grow with us, which is why all employees have the potential to develop their professional skills. We introduced a digital learning platform for our employees, supported high-potential colleagues through our Future Leaders Program (FLP), and supported our international Fast Stream Rotational Program for graduates. In 2023, 48% of our open management positions were filled internally, reflecting our strong approach to career development.

    Employee development

    As HelloFresh continues to grow, we encourage our staff to grow with us, which is why all employees have the potential to develop their professional skills. We introduced a digital learning platform for our employees, supported high-potential colleagues through our Future Leaders Program (FLP), and supported our international Fast Stream Rotational Program for graduates. In 2023, 48% of our open management positions were filled internally, reflecting our strong approach to career development.

  • Community support

    Addressing food insecurity is an important part of our mission. Whether they are volunteering for the Felix Project in the UK or serving at FoodBank Australia, HelloFresh employees show their community spirit by taking direct action where they live and work. In the US alone, we donated almost 2.9M meals through our Meals with Meaning program to those in need. And a total of 274 tons of food were sent to help the people of Ukraine and Turkey facing food insecurity.

    Community support

    Addressing food insecurity is an important part of our mission. Whether they are volunteering for the Felix Project in the UK or serving at FoodBank Australia, HelloFresh employees show their community spirit by taking direct action where they live and work. In the US alone, we donated almost 2.9M meals through our Meals with Meaning program to those in need. And a total of 274 tons of food were sent to help the people of Ukraine and Turkey facing food insecurity.

Governance

We believe that strong governance lays the foundation for our ESG strategy. Maintaining a high quality of food safety, and implementing rigorous customer privacy and data protection measures are a few ways that we achieve our governance standards.

  • Food safety and quality

    The quality and safety of our products is of paramount importance to us. HelloFresh constantly monitors its operations and suppliers to make sure they comply with our high standards. These are made up of internally defined requirements as well as applicable food safety laws.

    Food safety and quality

    The quality and safety of our products is of paramount importance to us. HelloFresh constantly monitors its operations and suppliers to make sure they comply with our high standards. These are made up of internally defined requirements as well as applicable food safety laws.

  • Fight against corruption and bribery

    HelloFresh is dedicated to preventing any form of corruption or bribery in the context of its business activities. Our Code of Ethics sets out clear anti-corruption guidelines.

    Fight against corruption and bribery

    HelloFresh is dedicated to preventing any form of corruption or bribery in the context of its business activities. Our Code of Ethics sets out clear anti-corruption guidelines.

  • Customer privacy and data protection

    We take extensive measures to protect customer privacy and protect the data we handle for employees, suppliers and other stakeholders. We deploy significant resources to provide the safety of our customer data and to comply with local data protection legislation.

    Customer privacy and data protection

    We take extensive measures to protect customer privacy and protect the data we handle for employees, suppliers and other stakeholders. We deploy significant resources to provide the safety of our customer data and to comply with local data protection legislation.

Standards

We believe that sustainable success requires sustainable action fostered by a culture of integrity, respect and responsibility. Our Code of Ethics and our Ethical Trading Policy set out our standards reflecting these values. In addition, we have set up a robust dedicated Compliance Management Function to prevent, detect and react to any violations of our standards.

  • Ethical Standards

    Code of Ethics

    Our Code of Ethics sets out our ethical standards as well as our expectations towards our employees and business partners to uphold our values and act sustainably.

    Find our Code of Ethics here.

    Ethical Trading Policy

    We expect our supply chain partners to adhere to the same ethical standards to which we hold ourselves. Our Ethical Trading Policy sets clear minimum requirements for doing business with any company of the HelloFresh Group.

    Find our Ethical Trading Policy here:

    English | Danish | Dutch | Filipino | French | German | Italian | Norwegian | Spanish | Swedish

    Audit Standards

    Ethical audits are a key component of our human rights strategy.

    Here

    you can find an overview of the audit standards recognized by HelloFresh.

    Ethical Standards

    Code of Ethics

    Our Code of Ethics sets out our ethical standards as well as our expectations towards our employees and business partners to uphold our values and act sustainably.

    Find our Code of Ethics here.

    Ethical Trading Policy

    We expect our supply chain partners to adhere to the same ethical standards to which we hold ourselves. Our Ethical Trading Policy sets clear minimum requirements for doing business with any company of the HelloFresh Group.

    Find our Ethical Trading Policy here:

    English | Danish | Dutch | Filipino | French | German | Italian | Norwegian | Spanish | Swedish

    Audit Standards

    Ethical audits are a key component of our human rights strategy.

    Here

    you can find an overview of the audit standards recognized by HelloFresh.

  • Human Rights Statement

    We see the protection of human rights and environment as an integral part of our business and corporate policy. Our Human Rights Statement describes our strategy to meet this responsibility in our own operations and supply chains.


    Here

    you can find our Human Rights Statement.

    Human Rights Statement

    We see the protection of human rights and environment as an integral part of our business and corporate policy. Our Human Rights Statement describes our strategy to meet this responsibility in our own operations and supply chains.


    Here

    you can find our Human Rights Statement.

Our Whistleblower System

Compliance with our ethical standards and applicable laws is an integral part of our corporate culture. The HelloFresh Group whistleblowing system is an essential element in our pursuit of upholding our ethical values in our own operations and along our supply chains.

  • What can be reported

    You can report any concerns regarding violations of our Code of Ethics, our Ethical Trading Policy or applicable laws in our company or within our supply chains.

    For example:

    ● Harassment or discrimination against certain individuals or groups of individuals
    ● Workplace safety concerns
    ● Violations of human rights and workers' rights
    ● Violations of environmental regulations
    ● Bribery & corruption.

    What can be reported

    You can report any concerns regarding violations of our Code of Ethics, our Ethical Trading Policy or applicable laws in our company or within our supply chains.

    For example:

    ● Harassment or discrimination against certain individuals or groups of individuals
    ● Workplace safety concerns
    ● Violations of human rights and workers' rights
    ● Violations of environmental regulations
    ● Bribery & corruption.

  • Who can report

    Any person inside or outside our organization can report a concern.

    This includes but is not limited to anyone who works at the HelloFresh Group in our offices, distribution centers or on the road or at one of our suppliers within our supply chain as well as any other third party.

    Who can report

    Any person inside or outside our organization can report a concern.

    This includes but is not limited to anyone who works at the HelloFresh Group in our offices, distribution centers or on the road or at one of our suppliers within our supply chain as well as any other third party.

  • How to report

    We offer different channels to report concerns to our Ethics & Compliance Team:

    e-mail: compliance@hellofresh.com


    Online-Tool: HelloFresh | Speak Up! Plattform

    Our Speak up! Platform allows for anonymous reporting if preferred.

    mail:
    HelloFresh
    Legal Department
    Prinzenstraße 89
    10969 Berlin (Germany)

    How to report

    We offer different channels to report concerns to our Ethics & Compliance Team:

    e-mail: compliance@hellofresh.com


    Online-Tool: HelloFresh | Speak Up! Plattform

    Our Speak up! Platform allows for anonymous reporting if preferred.

    mail:
    HelloFresh
    Legal Department
    Prinzenstraße 89
    10969 Berlin (Germany)

  • Whistleblower Policy

    For further information on our whistleblowing system please see our Whistleblower Policy setting out our complaint procedure:

    English
    Danish
    Dutch
    Filipino
    French
    German
    Italian
    Norwegian
    Spanish
    Swedish

    Whistleblower Policy

    For further information on our whistleblowing system please see our Whistleblower Policy setting out our complaint procedure:

    English
    Danish
    Dutch
    Filipino
    French
    German
    Italian
    Norwegian
    Spanish
    Swedish

ESG | HelloFresh SE (2024)

FAQs

What is the downside of HelloFresh? ›

Other diets and limitations may be more challenging when it comes to HelloFresh. If you stick to a paleo diet or need to avoid dairy in your meals, you might have to make adjustments to ingredients in order to make it work with HelloFresh, since there aren't a lot of options to choose from there.

Who is the owner of HelloFresh? ›

The HelloFresh Co-founders include a trio by the names of Dominik Richter (currently chief executive officer), Thomas Griesel ( current chief operating officer), and Jessica Nisson.

Is HelloFresh free box really free? ›

Can you get HelloFresh for free? You can't get a full HelloFresh meal plan for free, but as previously mentioned, you can get 16 free meals spread across your first seven boxes. This offering also includes three surprise gifts, so you are getting quite a bit for free in addition to what you're initially paying for.

How much does a HelloFresh subscription cost? ›

HelloFresh offers weekly boxes for two. When building your box, you can choose from two to six meals per week (4 to 12 servings). The cheapest base price before shipping and tax is $49.96 and includes two meals for two people at a per-serving price of $12.49.

What is the HelloFresh controversy? ›

Revealed in a damning consumer investigation by the BBC, the brand was found to have been incorrectly charging customers who had deactivated their accounts, before going on to threaten them with third-party debt collectors if they went through their banks to cancel the incorrect direct debits.

What is the lawsuit against HelloFresh? ›

Last year, HelloFresh entered into a $14 million class action settlement for violations of the Telephone Consumer Protection Act (TCPA).

Where do HelloFresh meals come from? ›

To provide millions of meals to our customers, our innovative supply chain includes more than 1,500 suppliers, many of them domestic. Quality and sustainability are two important criteria when picking partners, and each supplier must undergo a detailed assessment before we add their ingredients to our meal kits.

Do HelloFresh meals come frozen? ›

Every meal is dietician-approved and prepared by a chef using fresh, natural ingredients. It's also worth noting that every meal arrives fresh and not frozen. All of their proteins are raised without antibiotics, and every meal is free from refined sugar and oils. Each meal stays fresh for about a week after delivery.

Is HelloFresh in debt? ›

Total debt on the balance sheet as of March 2024 : $0.17 B

According to HelloFresh's latest financial reports the company's total debt is $0.17 B.

How much is a full price HelloFresh box? ›

The cost of your HelloFresh recipe box differs depending on how many people you're catering for and for how many days per week. If you purchased a box for 2 people, with 5 recipes inside, you'd expect to pay £45.48 (including shipping).

How much does HelloFresh charge per week? ›

With HelloFresh, you pay by the serving, which is customizable from week to week, but it generally breaks down to about $9 per serving for two people or $9 if you're ordering for four, plus $10 for shipping per box. For a family of four to receive three nights' worth of meals would be $124.87 a week.

Is it easy to cancel HelloFresh? ›

Log into your account. Click on your name in the upper right-hand corner, then click 'Account Settings'. Scroll down on the Plan settings page and click 'Cancel Plan' (under Status section). Follow the prompt(s) for your cancellation.

Is HelloFresh weekly or monthly? ›

Your Flexible Meal Box Subscription

The choice is yours when you use a meal box subscription service from HelloFresh. Apart from having weekly meal subscription boxes delivered, you can also add extra meals to any week's order, change your delivery day or menu preferences, skip a week, or cancel anytime.

How many calories are in a HelloFresh meal? ›

When you choose Calorie Smart meals from HelloFresh, prep work is minimal, and everything you need is delivered straight to your door. Pre-measured ingredients mean perfectly sized portions and less waste. Expect delicious meals at around 650 calories and prep work that can be completed in ~30 minutes.

Do people actually save money with HelloFresh? ›

For our family size, then, HelloFresh translates into savings. But not everyone will save money. If you're already paying $100 to $125 weekly to cover all your meals, HelloFresh could end up costing you more. Of course, you might be willing to pay a premium to have your meals picked and portioned out for you.

Is it hard to cancel HelloFresh subscription? ›

Click on your name in the upper right-hand corner, then click 'Account Settings'. Scroll down on the Plan settings page and click 'Cancel Plan' (under Status section). Follow the prompt(s) for your cancellation. You will be prompted with a message confirming that your account has been cancelled.

Is HelloFresh in financial trouble? ›

HelloFresh listed in Frankfurt in 2017 and proved a clear pandemic beneficiary, with shares climbing rapidly as investors spied opportunities in tech platforms providing door-to-door services. But its value has tumbled since its peak in 2021, with shares down 70% in 2022 and down 30% in 2023.

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