Halloween is just days away, andGoogle datais starting to give an indication of what costumes are most popular in 2023.
Given how popular the movie was during the summer, it probably should come as no surprise that Barbie is the most-searched costume. Barbie costumes had a small peak in popularity in 2010, but had a small decline until about 2021.
But searches for Barbie costumes are about four times higher this year than last, according to Google data.
Barbie beat out top perennial costumes such as princess, Spider-Man, witch and fairy.
Despite her mega tour and subsequent concert film, Taylor Swift failed to reach the top 20, coming in at No. 22. Searches for Taylor Swift costumes have tripled from 2022.
According to Google, here are the top 10 costumes for 2023:
1) Barbie
2) Princess
3) Spider-Man
4) Witch
5) Fairy
6) Wednesday Addams
7) Dinosaur
8) Cowboy
9) Ninja
10) Bunny
The data does not distinguish which costumes are most popular among children or adults.
According to the National Retail Federation,more adults are planning on celebrating Halloween than ever before. According to NRF data, 73% of adults plan to celebrate, which is up from 69% a year ago.
The NRF has its own data that indicates that Spider-Man is the No. 1 costume for children and witch is No. 1 among adults. Barbie is in the Top 6 among both children and adults.
“Probably not to anyone’s surprise, a lot of it was influenced by the year’s top movies and shows, so Barbie came in as the No. 3 costume for adults,” Katherine Cullen, NRF vice president of industry and consumer insights, said.
“For kids, it also came into the top 10, but we also saw Mario come into the top 10 for costumes,” she says. Wednesday Addams is another popular costume for kids, as is Paw Patrol.
The NRF expects Americans to spend $12.2 billion on Halloween this year. Of that, $4.1 billion is expected to be spent on costumes. Adults are expected to spend about $2 billion on costumes, while spending on children's costumes is expected to reach $1.4 billion. Pets make up the remaining $700 million.
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FAQs
Reigning supreme is toy-turned-movie icon Barbie, after the eponymous movie released this year. The summer blockbuster has so far topped the 2023 box office at $1.44 billion earned globally, and also was responsible for the most popular couple's costume: Barbie and Ken.
What are the top 3 most popular Halloween costumes? ›
Google Trends released a list of the most popular Halloween costumes for 2023. According to Google's “Freight Geist” tally, Spider-Man, Wednesday Addams and Taylor Swift made the list (though Swift is feeling No.
Which is the most popular Halloween costume each year? ›
Here's what we found: Spider-Man was the most-repeated costume, showing up five different times across our lists. Captain Jack Sparrow also had a strong showing, as did Ghostface, Batman, and Teenage Mutant Ninja Turtles. Big props for longevity to Morticia Addams, who showed up in 1967 and 1991.
What is the number one costume this year? ›
Most popular costume 2023
For the first time in three years, witches have been knocked off their pedestal as the most searched for costume with Barbie taking the top spot. Spider-Man stays in the top three, sliding down one spot to make way for princess at number two.
What is the most popular superhero costume in 2023? ›
The most popular costume this year for children is Spiderman, with 2.6 million planning to dress as the superhero.
What is traditionally the most sought out Halloween costume? ›
As for classic favorites, the experts found that skeletons are the most-searched traditional costumes this Halloween while ghosts are the second. Vampires and Zombies tied for third.
What do most people dress up as for Halloween? ›
Costumes are traditionally those of monsters such as vampires, werewolves, zombies, ghosts, skeletons, witches, goblins, trolls, devils, etc., or in more recent years, such science fiction-inspired characters as aliens and superheroes.
What is inappropriate for Halloween? ›
Watch out for costumes that represent cultures that your child doesn't identify with, as well as controversial figures like Confederate soldiers or serial killers. Costumes that stereotype prisoners, unhoused people or any other marginalized people aren't cool either.
How many Halloween costumes are wasted? ›
The US has a population 5 times bigger than the UK, so estimates for how many Halloween costumes are thrown away in the US are around 35 million. A truly scary amount.
What is the most popular animal Halloween costume? ›
Any person who visits a pet store in October will realize there are plenty of options when it comes to pet costumes. But many pet parents do have favorites. According to the NRF, a pumpkin is the most popular pet costume in the U.S., with an estimated 11 percent of pet owners dressing their pets in these costumes.
Halloween: Genesis will be release in theaters and stream on Paramount+ in 2023 by Paramount, Republic, Universal, New World, Trancas & Blumhouse.
What was Kim Kardashian's Halloween costume this year? ›
Khloé and Kim Kardashian as Bratz dolls
Kim and Khloé Kardashian dressed as Bratz dolls with their friends Natalie Halcro and Olivia Pierson.
How many people are going to be Barbie for Halloween? ›
In fact, about 1.8 million people plan on dressing up as Barbie for Halloween this year, making it one of the most popular Halloween costumes this season.
