The Marshmallow Challenge – and what you can learn from it (2024)

The Marshmallow Challenge – and what you can learn from it (1)

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Dr. Claude Diderich The Marshmallow Challenge – and what you can learn from it (2)

Dr. Claude Diderich

Business Model Innovation and Design Thinking Expert & Sparring Partner with strong Computer Science Knowledge. Author of "Design Thinking for Strategy"

Published Sep 1, 2023

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If you have attended an introductory Design Thinking workshop, chances are you had to solve the marshmallow challenge. The marshmallow challenge is a design exercise and team-building activity that looks easy at first. But the more you try to solve it, the more the challenge identifies itself as a wicked problem. Indeed, it teaches essential lessons about the creative problem-solving process and the nature of collaboration.

But what is the marshmallow challenge? The goal of the marshmallow challenge is to build the tallest free-standing structure from some spaghetti sticks, tape, and string and place one whole marshmallow on the top. According to www.marshmallowchallenge.com, it was invented by Peter Skillman and popularised by Tom Wujec.

Rules of the Marshmallow Challenge

  • Your team and you have at your disposal 20 spaghetti sticks, 1 meter/yard of tape, 1 meter/yard of string, and one marshmallow.
  • Your team and you must build the tallest possible free-standing structure with the marshmallow on top. It must free-stand for at least 10 seconds while its height is measured.
  • Your team and you have 18 minutes to design and build the tower.
  • The marshmallow must not be split into smaller pieces.
  • Your team and you can break the spaghetti and cut the tape and string into any sized pieces.
  • No other material may be used. Using the Internet to look for solutions and ideas is especially not allowed.

Alternative rules

  • The tape and string may be replaced by jelly bears, making the challenge trickier due to the soft nature of the bears.
  • Rather than put a marshmallow on top of the tower, a fully inflated balloon must be attached to the top of the tower.
  • The number of spaghetti, tape length, availability of string or the time may be adjusted to make the challenge more or less difficult.
  • Another alternative is to make the challenge multi-dimensional by adding a cost for each spaghetti used and allowing many of them to be used as wished. Unused broken spaghetti is also charged.

Solving the marshmallow challenge

At this point of reading this INSIGHT, if you haven’t done it in the past, I urge you to try solving the marshmallow challenge yourself. Grab some spaghetti, tape, string or jelly bears, and a marshmallow and convince some team members to support you. And then, just do it!

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The Marshmallow Challenge – and what you can learn from it (6)

What you learn from solving the marshmallow challenge

  1. Start by understanding the challenge at handA tower structure that looks great on paper may not work when you build it using spaghetti that break easily and only support a limited weight.
  2. Identify hidden assumptionsFar too often, participants underestimate the weight of the marshmallow when having to place it at the top of the structure at the end. The marshmallow symbolises one central hidden assumption about the project.
  3. Prototyping mattersIt is worthwhile trying out different alternatives before going for the final solution. More often than not, an average-sized free-standing tower is superior to a tall one that breaks down when getting measured.
  4. Listen to all team members and leverage their strengthsDifferent team members will have different experiences and distinct ideas about how a tower may look. Some participants are good at time management, others are good at developing innovative ideas, and others excel at implementing design concepts.

Conclusion

The marshmallow challenge is a fun exercise that teaches the basic principles of solving wicked problems by prototyping and iterative design. Although the primary goal that participants want to achieve is to build the tallest structure, the principal added value that solving the marshmallow challenge provides is offering insights into how to approach problems where no a priori clear-cut solution exists and/or the first solution that pops up turns out not to be a viable one.

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Brilliant..... Fun for Architects in conflict

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The Marshmallow Challenge – and what you can learn from it (2024)

FAQs

What is the lesson learned in the marshmallow challenge? ›

When you Page 5 actually try to build the structure, the marshmallows don't seem so light. The lesson in the marshmallow challenge is that we need to identify the assumptions in our project - the real customer needs, the cost of the product, the duration of the service - and test them early and often.

What lesson can we learn from the marshmallow experiment? ›

The Marshmallow Test demonstrated the importance of delayed gratification and self-control in predicting future success. Applying the lessons from the Marshmallow Test to various life domains can help individuals make better choices.

What the marshmallow test can teach you about your kids? ›

What does the 'marshmallow test' teach us about our kids? The marshmallow test is one way to see if a kid can delay gratification which is one aspect of self-control/ self-regulation. Studies have found a link between the MT and SAT scores, likelihood of addiction, among other things.

What were the 3 major findings from the marshmallow experiment? ›

Preschoolers who were better able to delay gratification were more likely to exhibit higher self-worth, higher self-esteem, and a greater ability to cope with stress during adulthood than preschoolers who were less able to delay gratification.

What are the key takeaways of the marshmallow test? ›

For example, Mischel found that preschoolers who could hold out longer before eating the marshmallow performed better academically, handled frustration better, and managed their stress more effectively as adolescents. They also had healthier relationships and better health 30 years later.

What can we learn about child psychology from the findings of the marshmallow challenge? ›

Perhaps the most important conclusion of The Marshmallow Test is that “will power” is not an inborn trait. The children who couldn't wait and ate the marshmallows simply had not learned the skills the other children used. Once they learned them, they got better at delaying gratification.

What are the insights of the marshmallow experiment? ›

This experiment may seem simple, but the insights gained from it are powerful. Those who don't eat the marshmallow right away show their ability to control their desire for immediate gratification in order to get a better reward later.

What does the marshmallow test teach us about self-control? ›

Walter Mischel tracked the participants in his study and found that ten years later, children who were able to wait and not eat the first marshmallow (delaying gratification) were rated by their parents as being more attentive, verbally fluent, academically and socially competent, and were better able to deal with ...

What is the marshmallow test and what does it teach us about the development of emotional competence? ›

In a series of studies that began in the late 1960s and continue today, psychologist Walter Mischel, PhD, found that children who, as 4-year-olds, could resist a tempting marshmallow placed in front of them, and instead hold out for a larger reward in the future (two marshmallows), became adults who were more likely to ...

Why are rich kids good at the marshmallow test? ›

It's likely that the impact of having resources available to a child, and the nurturing that comes with prosperity, gave these kids an advantage and more tools to cope with waiting. And even with some of them, the delaying of gratification in this examination did little to predict outcomes for the children.

What is the marshmallow experiment activity? ›

The Marshmallow Test was conducted by psychologist Walter Mischel to explore self-control in a group of children. Children were given a plate of marshmallows and told to wait fifteen minutes. If they could successfully do so, they would get two marshmallows. Otherwise, they would only get one.

How to teach your child delayed gratification? ›

Here are some tips to help you get started: Set goals: Help your child set goals and work toward achieving them. This will teach them the value of delayed gratification and help them develop self-control. Encourage patience: Encourage your child to be patient and wait for the things they want.

What is the purpose of the marshmallow Tower Challenge? ›

The marshmallow challenge is a simple design exercise and team-building activity. The participants are split into smaller competing groups to build the tallest free-standing structure using spaghetti, tape, and string with an entire marshmallow on the top.

What primary theme is the marshmallow tower activity trying to teach? ›

The Marshmallow Challenge is often used to illustrate design thinking mindsets, such as prototyping and iteration, and the importance of 'failing' quickly or to make generalised points on effective teams.

Why is the marshmallow challenge considered such a significant study? ›

The marshmallow test story is important. The original studies inspired a surge in research into how character traits could influence educational outcomes (think grit and growth mindset). They also influenced schools to teach delaying gratification as part of “character education” programs.

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