Our Story | History of Culver's Family & Restaurant | Culver's (2024)

Why we do what we do

From Family-Owned Restaurant

To Fan Favorite Far and Wide

In 1984, Craig and Lea Culver, along with Craig’s parents George and Ruth, opened the very first Culver's in the family’s beloved hometown of Sauk City, Wisconsin, and began serving ButterBurgers® and Frozen Custard.

Craveable as our signature combination is, the Culver family knew right away that although the business is centered around the food, it is really about the people. While folks can vividly recall the first time they bit into a ButterBurger or tasted a scoop of rich, creamy Fresh Frozen Custard, it’s our way of welcoming guests that truly makes Culver’s delicious.

  • Putting People First
    Our founders knew the key to running a good restaurant was hiring good people and treating them like family.

  • Celebrating Guests
    Since day one, we knew we just had to take care of our guests, and that’s why we try to make you feel welcomed like a guest in our home.

  • Leading by Example
    Present and engaged owner/operators working inside their restaurants – it made all the difference in the world then and still does today.

Our Story | History of Culver's Family & Restaurant | Culver's (1)

True Blue
Since Day One

  • Our Story | History of Culver's Family & Restaurant | Culver's (2)

    The First Culver’s

    Craig and Lea Culver, along with Craig’s parents, George and Ruth, introduced the world to Culver’s ButterBurgers and Frozen Custard in Sauk City, WI, in 1984.

  • Our Story | History of Culver's Family & Restaurant | Culver's (3)

    Introducing the ButterBurger

    Fun fact: The first ButterBurgers were made with an ice cream scoop. That’s right — fresh beef for the first ButterBurgers was “scooped” into perfect portions, then pressed into the grill to achieve the sear we know and love today.

  • Our Story | History of Culver's Family & Restaurant | Culver's (4)

    Frozen Custard Inspiration

    Craig knew just what to pair with his signature ButterBurger: Fresh Frozen Custard, a one-of-a-kind, richer-than-ice-cream treat rooted in Wisconsin that he fell in love with back when he was in college.

  • Our Story | History of Culver's Family & Restaurant | Culver's (5)

    George Culver

    George knew a quality product could make all the difference. It was his unwavering commitment to “doing it right” that laid the foundation for how we make our food today: handcrafted with care.

  • Our Story | History of Culver's Family & Restaurant | Culver's (6)

    Origins of the Table Tent

    Because every meal was made fresh for every guest, the Culver family needed a way to keep track of who ordered what. Enter: upside-down foam cups with handwritten numbers.

  • Our Story | History of Culver's Family & Restaurant | Culver's (7)

    Ruth Culver

    Known by her friends and family as the “Queen of Hospitality,” Ruth was a true people person who made everyone feel loved. She believed in taking care of every guest, every time. Her way of treating people continues to inspire us today.

  • Our Story | History of Culver's Family & Restaurant | Culver's (8)

    Welcome, Franchisees

    In 1990, the first successful Culver’s franchise opened in Baraboo, WI. Back then, part of the deal was that the owner-operator would work right in the restaurant. That’s still true today.

  • Our Story | History of Culver's Family & Restaurant | Culver's (9)

    Cheese Curds!

    We’re from Wisconsin, so it was only a matter of time. We began serving our famous Wisconsin Cheese Curds in 1997 — and the love for these little golden curds even inspired us to create National Cheese Curd Day on Oct. 15.

  • Our Story | History of Culver's Family & Restaurant | Culver's (10)

    Our Fish Fry Tradition

    The Culver family has strong roots in Midwestern supper clubs. Inspired by the way a good fish fry could bring friends and neighbors together, Craig carried the tradition forward. We still batter each filet by hand and cook it to order, only after you order.

  • Our Story | History of Culver's Family & Restaurant | Culver's (11)

    GIVE LOCAL

    Our franchisees are members of the communities where their restaurants are and have always looked for opportunities to support the folks who support Culver’s. Fundraising events, donations and sponsorships continue to be some of those ways.

  • Our Story | History of Culver's Family & Restaurant | Culver's (12)

    Lea Culver

    Lea truly believes we are all better when we take care of one another. From our team members to our guests to our communities, she reminds us that our restaurants are our greatest opportunities to serve others and do our part to make the world the best it can possibly be.

  • Our Story | History of Culver's Family & Restaurant | Culver's (13)

    The Culver’s Foundation

    Serving our communities goes beyond the restaurant to help make sure all folks have access to basic needs, as well as to promote the development of our youth and their families.

  • Our Story | History of Culver's Family & Restaurant | Culver's (14)

    Thank You Farmers® Project

    To make sure we have enough good, wholesome food to serve our growing population, we started this project in 2013 to support agricultural education programs that encourage smart farming.

  • Our Story | History of Culver's Family & Restaurant | Culver's (15)

    Craig Culver

    From a freshly seared ButterBurger to simply holding the door for a guest, having an opportunity to brighten someone’s day is a very big deal to Craig. He founded Culver’s knowing people just want to be treated nicely — and hopes our guests continue to feel just as welcomed 50 years from now.

Our Story | History of Culver's Family & Restaurant | Culver's (2024)

FAQs

What is Culver's story? ›

From Family-Owned Restaurant

In 1984, Craig and Lea Culver, along with Craig's parents George and Ruth, opened the very first Culver's in the family's beloved hometown of Sauk City, Wisconsin, and began serving ButterBurgers® and Frozen Custard.

Who owns the most Culver's franchises? ›

Chad Stevenson, left, and Jeff Liegel of S&L Companies are the largest Culver's franchisees with nearly 100 restaurants in five states and 50 owner-operators. Culver's is No.

Where is the original Culver's restaurant located? ›

What is the Culver's scandal? ›

MINNEAPOLIS – R & G Endeavors, Inc., a fast-food franchisee doing business as Culver's Restaurants of Cottage Grove, violated federal law when it subjected employees to a hostile work environment based on race, sex, sexual orientation, and disability, the U.S. Equal Employment Opportunity Commission (EEOC) charged in ...

What is Culver's most famous for? ›

The first Culver's opened in 1984 in Sauk City, Wisconsin, and it quickly became famous for its hamburgers — known as ButterBurgers — and custard.

Why is Culver's called ButterBurger? ›

What a lot of folks don't know is why it's called a ButterBurger. We call our ButterBurgers “ButterBurgers,” not because they've been cooked, marinated, dunked, fried or drizzled with butter but because we lightly butter the crown of the bun for an extra touch of goodness.

Does Culver's use real beef? ›

It typically takes several months to perfect the skills needed to perfectly cook a ButterBurger. Grill masters learn the art of pressing and searing the beef on the grill. Culver's uses fresh, never frozen beef, and the pressing and searing technique locks in the juices and therefore the flavor.

Which state has the most Culver's restaurants? ›

As of April, 2024, there are 998 Culver's restaurants in the United States. These restaurants are located in 26 states and territories and 793 cities. The state with the most Culver's locations is Wisconsin, with 136 restaurants.

What town is the world's largest Culver's in? ›

You can find the world's largest Culver's in Edgerton, Wisconsin, which is just southeast of Madison. It's a smaller town with a population of just under 6,000.

What is the most unhealthy thing at Culvers? ›

The Bratwurst Pub Burger at Culver's is considered unhealthy due to its high calorie and fat content, as well as its high sodium content, Chun comments. "One serving of the Bratwurst Pub Burger contains 1,010 calories, 65 grams of fat (28 grams of saturated fat), and 2,100 milligrams of sodium.

Who is Culver's biggest competitor? ›

Culver's main competitors are Chipotle Mexican Grill, Papa Murphy's, and Darden Restaurants. Competitor Summary. See how Culver's compares to its main competitors: McDonald's has the most employees (210,000).

Does John Mayer own Culvers? ›

The Green Bay-area Culver's franchise owners are Mary and Conroy Soik and Dianne and John Mayer.

Why is Culver's successful? ›

The company has used fresh, never-frozen beef since its founding in 1984. From sourcing local, fresh ingredients (even down to its cheese curds) to making everything to order, the original food philosophy of Culver's hasn't changed since its inception.

What is Culvers' motto? ›

Culver's motto is, “Welcome to Delicious,” and our experience was that it is. The franchise founded in Wisconsin, features ButterBurgers and frozen custard treats as its signature dishes.

Who is the owner of Culver's franchise? ›

Culver's
Culver's in Onalaska, Wisconsin, featuring the traditional blue metal roof
Key peopleRick Silva (CEO) Craig Culver (Chairperson)
ProductsHamburgers, frozen custard, milkshakes, cheese curds, chicken sandwiches, fish, french fries, salads
Revenue$3.2 billion
OwnerCulver family
11 more rows

What is the Culver's mascot? ›

Scoopie the mascot wasn't born right in 1984 along with the first Culver's location.

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