On Friday, a notice of settlement was filed in the U.S. District Court for the District of Utah, Central Division between Utah-based cookie companies Crumbl Cookies and Dirty Dough.
Crumbl Cookies filed a suit in May 2022 against Dirty Dough. The suit alleged that Dirty Dough infringed on Crumbl Cookies, producing products “similar to Crumbl’s in both expression and look and feel.” The suit also called out Dirty Dough’s packaging as “confusingly similar to Crumbl’s packaging.”
On the same day in May, Crumbl Cookies filed a suit against Crave Cookies alleging trademark and trade dress infringement. Later, in July 2023, Crumbl Cookies and Crave Cookies filed a joint motion to dismiss the suit.
The notice of settlement means the two companies “have agreed to terms of settlement and are finalizing a written agreement to memorialize the settlement,” the filing stated.
Over the course of the next 30 days, Crumbl Cookies and Dirty Dough will work together to finalize a written agreement to the settlement. Both companies “anticipate that they will file a request for dismissal of claims against Dirty Dough within the thirty-day stay period,” the filing obtained by the Deseret News said.
If the two companies end up settling the suit, that means the so-called Utah Cookie War will have officially come to an end.
Both dessert companies issued a statement to the Deseret News following the filing of the notice of settlement.
“This journey has been a wild and interesting ride, but now, with the situation coming to a close, we’re eager to shift our full attention to vital business initiatives — particularly raising capital and energizing our new mobile franchise offerings,” CEO of Dirty Dough Bennett Maxwell said in a statement emailed to the Deseret News. “We are glad to be coming to a successful resolution that allows us to close this chapter and move forward with our vision.”
A spokesperson for Crumbl Cookies said in an email sent to the Deseret News, “Crumbl and Dirty Dough are pleased that they have been able to work together to resolve this dispute and each remains dedicated to serving its customers with excellence. Crumbl and Dirty Dough wish each other success in their future endeavors.”
FAQs
The largest of the three companies, Logan-based Crumbl, and a company that it had sued, Dirty Dough, agreed to a settlement, according to a court document filed Friday with the U.S District Court in Utah. The court document states that both companies are “finalizing a written agreement to memorialize the settlement.”
Why is Crumbl cookie in trouble? ›
Follow employment law
Last year, the Department of Labor accused Crumbl of violating child labor laws. You may think no one will notice or that it's not a big deal, but follow employment law and double-check with a qualified employment attorney if you're not certain.
Why not to eat Crumbl Cookies? ›
The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar.
Who owns Crumbl Cookies Mormon? ›
It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was co-founded by Jason McGowan (CEO) & Sawyer Hemsley (COO).
Is Crumbl cookie declining? ›
Its Item 19 reports average store revenue last year from 571 stores was $1.16 million, down from 2022's $1.8 million. That's a 37 percent decrease year over year. This is the first year Crumbl's AUVs declined, according to previous FDDs. The 2022 AUV included 324 units that were open the entirety of the year.
What is the Dirty Dough controversy? ›
The suit alleged that Dirty Dough infringed on Crumbl Cookies, producing products “similar to Crumbl's in both expression and look and feel.” The suit also called out Dirty Dough's packaging as “confusingly similar to Crumbl's packaging.”
Are Dirty Dough and Crumbl the same? ›
Dirty Dough's cookies, however, are very different from Crumbl and the many other cookie brands similarly offering delivery and rotating menus. The Brookie is a brownie, stuffed with a chocolate chip cookie and a caramel filling.
Is it OK to leave Crumbl cookies out? ›
Generally, Crumbl cookies maintain their quality for up to a week when stored properly at room temperature. However, refrigerating them may affect their texture and flavor, so it's best to consume them within a few days for the ultimate indulgence.
How long are Crumbl cookies safe to eat? ›
Keep Crumbl cookies at room temperature in an airtight container for up to 3 days. Simply set them in a cool, dry area out of direct sun. Or, store your cookies in the fridge in an airtight container for up to 7 days. Alternatively, freeze the cookies for up to 6 months.
Does Crumbl under cook their cookies? ›
Our cookies are meant to be crispy on the outside and gooey on the inside but not undercooked. If your cookies seem undercooked, please contact Customer Assist using the chat bubble 💬 at crumblcookies.com/contact.
Corporate culture. S. Truett Cathy was a devout Southern Baptist; his religious beliefs had a major impact on the company. The company's official statement of corporate purpose says that the business exists "To glorify God by being a faithful steward of all that is entrusted to us.
What is the most popular crumbl cookie? ›
Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams and Birthday Cake. In recent weeks, some of Crumbl's featured recipes include S'mores, Snickerdoodle Cupcake, Iced Oatmeal, Raspberry Danish, Cookie Butter Lava, Cotton Candy, Dulce de Leche, Brookie, Oatmeal Raisin, and more.
Did crumbl cookies get smaller? ›
The original, large Crumbl cookie measure about 4.25 inches in diameter. According to Fast Food Club, the new mini Crumbl cookies measure about 2.5 inches across. For Crumbl fans, this news is long overdue.
Who is Crumbl cookies biggest competitor? ›
Top 5 Competitors & Alternatives to crumblcookies.com
The closest competitor to crumblcookies.com are bynyk.com, cspinet.org and lifestyleofafoodie.com. To understand more about crumblcookies.com and its competitors, sign up for a free account to explore Semrush's Traffic Analytics and Market Explorer tools.
Why are Crumbl cookies so unhealthy? ›
Added sugars, artificial colors, and artificial flavors are considered bad for your health for several reasons: Increased Risk of Chronic Diseases: High sugar intake has been linked to an increased risk of chronic diseases such as type 2 diabetes, heart disease, and non-alcoholic fatty liver disease.
Is Crumbl suing other cookie companies? ›
Crumbl's back and forth with Dirty Dough has been ongoing for over a year now, but it's not the only battle Crumbl has faced of late. In May 2022, Crumbl also sued cookie company Crave for similar reasons, including “confusingly similar” marketing materials.
What happened to Crumbl pink cookie? ›
In a response to customer feedback, Crumbl announced the change on Instagram. Instead of Classic Pink Sugar being a permanent menu item, that slot will be filled by other cookies on the chain's rotating menu.
What are the weaknesses of Crumbl cookies? ›
Weaknesses of Crumbl Cookies
Crumbl Cookies' violation of child labor laws not only raises ethical concerns but also poses a risk to the company's reputation and brand image. Such violations can lead to negative publicity and damage the perception of the company among customers and the community.
Why do Crumbl cookies change? ›
The company's rotating cookie menu is actually a key part of its business model and may be responsible for Crumbl's viral success. This pattern allows cookie lovers to establish a few favorites before Crumbl swaps its flavors out the following week.
Do Crumbl cookies get old? ›
Eat your Crumbl cookies as soon as possible after you buy them. After about 3 days, they start to lose their flavor and go stale.
