Explore the Process of Creating a Doodle - Google Doodles (2024)

Behind the Doodle: Celebrating Willi Ninja

Behind the Doodle: Gerald "Jerry" Lawson's 82nd Birthday

Behind the Doodle: Stacey Park Milbern's 35th Birthday

Behind the Doodle: Celebrating the late We:wa

Behind the Doodle: Celebrating Rodolfo "Corky" Gonzales

Behind the Doodle: The Doodle Champion Island Games!

Behind the Doodle: Celebrating Swing Dancing and the Savoy Ballroom!

Behind the Doodle: Audre Lorde's 87th Birthday

Behind the Doodle: Exclusive Music from Celebrating Mariachi

Behind the Doodle: Celebrating Maria Tallchief

Behind the Doodle: Veterans Day 2020

Behind the Doodle: Celebrating Felicitas Mendez

Behind the Doodle: 155th Anniversary of Juneteenth

Behind the Doodle: Celebrating Mbira

Behind the Doodle: Exclusive Music from Celebrating Mbira

Behind the Doodle: Celebrating Lotería!

Behind the Doodle: B.B. King's 94th Birthday

Behind the Doodle: 50th Anniversary of the Moon Landing

Women's World Cup 2019 | Jamaica Guest Artist Robin Clare - Time Lapse

Behind the Doodle: Celebrating Johann Sebastian Bach

Behind the Doodle: Doodle for Google 2018 - US Winner!

Behind the Doodle: Veterans Day 2018 #VeteransVoices

Behind the Doodle: Celebrating Amanda Crowe

Behind the Doodle: Celebrating Mister Rogers

Behind the Doodle: US Teacher Appreciation Week 2018 Begins!

Google Doodles/Google Spotlight Stories: Behind The Scenes Back to the Moon

Behind the Doodle: Celebrating George Peabody

Behind the Doodle: 30th anniversary of Pi Day!

Behind the Doodle: The Pony Express

Google Halloween Doodle 2011 - Behind the Scenes: Pumpkins Test

Google Halloween Doodle 2011 - Behind the Scenes: Ryan Sharing

Google Halloween Doodle 2011 - Behind the Scenes

Google Halloween Doodle 2011 - Behind the Scenes: Practice Pumpkins

The idea

The Doodle team receives thousands of global ideas every year from both internal Googlers and the public. Guided with a set of Doodle principles and representation goals, a diverse committee of Googlers gather annually over the course of several months to determine which topics will be "Doodled" in the next calendar year. Through careful research, discussion with cultural consultants and local experts, and more, the committee crafts an annual list of hundreds of Doodles that celebrate a range of inclusive and interesting topics from around the world.

Assembling the team

Behind every Doodle is a diverse team of Googlers—artists, designers, engineers, marketers, and program managers. The team also often partners closely with the family members of Doodle subjects, cultural consultants, and subject matter experts. Assembling this dynamic global team is critical for bringing Doodles to life in the most authentic way possible.

Research

To fully grasp the story and nuance of the Doodle subject, the team conducts thorough research. This research directly fuels the Doodle art direction and storytelling approach.

Concepting

Doodle artists, designers, and engineers explore different creative approaches to capturing the subject in one of our many Doodle formats. These approaches often start as simple sketches. The team holds creative review sessions to align on a single direction and concept.

Iteration and testing

All Doodle concepts are refined many times over before they appear on screens all over the globe. This is especially true for our interactive games, which require additional iteration, building, and testing.

Launch time!

Whether celebrating a world event or historical figure, Doodles launch on dates that are notably connected to their subject. Oftentimes there are multiple Doodles running around the world, at the same time in different locations. Most Doodles launch for only 24 to 48 hours—but they live forever on doodles.google.

Vincent Egan

Waitangi Day 2024 Doodle

Jon Key

Celebrating James Baldwin Doodle

Vrinda Zaveri

India Republic Day 2024 Doodle

Tatyana ZW Alanis

Dr. Martin Luther King Jr. Day 2024 Doodle

Pendar Yousefi

Elizabeth Hastings 75th Birthday Doodle

Blak Douglas

Celebrating Arthur Beetson Doodle

Joe Villion

Celebrating German Bread Culture Doodle

Camelia Pham

Celebrating the Art of Don Ca Tai Tu Doodle

Michelle Kumata

Tomie Ohtake’s 110th Birthday Doodle

Lindsay “Bones” Cordero

Veterans Day 2023 Doodle

Genie Espinosa

Carmen Amaya's 110th Birthday Doodle

Keith Vlahakis

Celebrating Todd Matshikiza Doodle

Ulises Mendicutty

Mexico Independence Day 2023 Doodle

Juliet Menendez

Celebrating Luisa Moreno Doodle

Polina Doroshenko

Ukraine Independence Day 2023 Doodle

Hannah Buckman

Adelaide Hall’s 122nd Birthday Doodle

Diela Maharanie

Indonesia Independence Day 2023 Doodle

Namrata Kumar

India Independence Day 2023 Doodle

Ali Çetinkaya

Nuzhet Gokdogan's 113th Birthday Doodle

Bhumika Mukherjee

Sridevi's 60th Birthday Doodle

Sonny Ross

Gluck's 128th Birthday Doodle

Noa Snir

Dr. Mod Helmy's 122nd Birthday Doodle

Tara Anand

Zarina Hashmi's 86th Birthday Doodle

Ale delaTorre

Celebrating Ramon Lopez Velarde Doodle

Juan Dellacha

Celebrating Diana Sacayan Doodle

Hélène Baum-Owoyele

Celebrating Martin Dibobe Doodle

Gayle Uyagaqi Kabloona

Celebrating Mitiarjuk Nappaaluk Doodle

Laura Freeman

Juneteenth 2023 Doodle

Yumi Koizumi

Yukie Chiri's 120th Birthday Doodle

Evgenia Kirshtein

Celebrating Gila Goldstein Doodle

Rob Gilliam

Samantha Campbell

Celebrating Evelyn Ruth Scott AO Doodle

Sienna Gonzales

Barbara May Cameron's 69th Birthday Doodle

Lenny Wen

Dr. Sulianti Sarosos 106th Birthday Doodle

Meeya Tjiang

Kitty O'neil's 77th Birthday Doodle

Dyin Li

Celebrating Mickey Chen Doodle

Lyne Lucien

Celebrating Mama Cax Doodle

Hori-Te-Ariki Mataki

Waitangi Day Doodle 2023

Parth Kothekar

India Republic Day Doodle 2023

Richard Chance

Dr. Martin Luther King Jr Day Doodle 2023

Vrinda Zaveri

Baba Amte’s 104th Birthday Doodle

Cynthia Yuan Cheng

Kanō Jigorō's 161st Birthday Doodle

Melissa Crowton

Dr. Maya Angelou’s 90th Birthday Doodle

Shanti Rittgers

Steve Irwin’s 57th Birthday