Here’s the 101 on Jerry Lorenzo’s quintessential Fear of God brand, which has become a stalwart in the streetwear culture.
Fear of God founder Jerry Lorenzo has a long and winding journey in his career. He’s gone from working a retail job in the stock room of a Diesel to handling scholarships and partnerships for the Los Angeles Dodgers, to managing Dodgers star Matt Kemp — he even threw upscale parties that would attract rappers and sports stars. Using the money he made from those parties, Lorenzo then began producing clothes.
He started with a short-sleeve hoodie with zippers on the side, and then moved on to the elongated t-shirt and more. A year later, in 2012, Lorenzo managed to get his creations to Big Sean — through connections of his wife. This led to Ye — then still Kanye West —approaching him for a consult on a collection the rapper was doing with A.P.C. This would blossom into a working relationship where Lorenzo created tour merch for Yeezy, Donda and many other projects.
By 2015, Fear of God was already rising through the ranks and had become one of the most coveted streetwear brands. Ever the entrepreneur, Lorenzo was seeking was to make his clothes more accessible and ended up partnering with PacSun to create a more affordable line called F.O.G. When asked why he made the decision to tackle a more accessible market, Lorenzo told The Cut: “I have more family members that shop at PacSun than at Barneys, to be frank, I wanna be where my cousins can go see me and be proud of me.” F.O.G. remained a mainstay for a few years, but in 2018 Lorenzo decided to shutter the brand and replace it with Essentials.
Essentials, as its name implies, produces collections of simple pieces in muted tones. Where F.O.G. was basically a more affordable version of Fear of God, Essentials was Lorenzo’s attempt to properly segment his creations and included a range of pieces like hooded jacket men. Since its launch Essentials has continued to flourish, and as streetwear fans can attest, it’s the best way for them to get their hand on Lorenzo’s pieces.
Fear of God Collaborations
As with most streetwear brands, Fear of God has collaborated with many individuals and brands over the years. From Nike to Converse and Vans, Jay-Z to Kendrick Lamar and many more, Fear of God has been bold with its collaborations.
One of our favourite collections so far has been the collaboration with Union LA, to celebrate stalwart retailer’s 30th anniversary. Teaming up with Essentials, Lorenzo put out a collection of sublime pieces, from tie dye hoodies and tees to numerous muted tees, joggers, shorts and caps. It’s one of the flashier collections Lorenzo has put out under the Essentials brand, but fans loved it.
Fear of God Kid’s Collection
Streetwear for kids is not a new concept, and as a dad himself, it’s unsurprising that Lorenzo has explored this segment with Essentials. He has launched numerous collections over the years, and the pieces don’t stray too far from the styling of the adult collections. Most pieces are knitwear — shorts, tees, hoodies and joggers — in muted colours.
If you’ve happened to miss the past collections, check out Goat.com to see if you can cop your desired pieces there.
Are Fear of God Essential Hoodies worth the investment? Yes, Fear of God Essential Hoodies are definitely worth the investment. Their high-quality construction ensures longevity, and their versatile design makes them suitable for various occasions, making them a smart addition to any wardrobe.
Although it was made for spirituality purposes, Lorenzo told Interviewmagazine.com the meaning of Fear of God is up to customer interpretation. “It could be a fear of God if you're not in relationship with God, or it could be a reverence for God if you're in relationship with him,” he said.
Fear of God is the flagship luxury fashion label by Jerry Lorenzo, with limited edition pieces sold at runway fashion prices. Fear of God Essentials is a more accessible and affordable “takedown” line of apparel by Lorenzo. The Essentials line is still made with very comfortable, premium materials.
Fear of God founder and designer Jerry Lorenzo is a Christian and he does not apologise for it. On the other hand, he does not flog it as a selling point. “If someone asks me how Christianity fits into it, it just fits because it's a part of who I am. But this is not a Christian clothing brand.
How Does Fear of God ESSENTIALS Fit? ESSENTIALS is known for its oversized silhouettes, which are loose-fitting and spacious around the body. Unless you're looking directly for an oversized style to your looks, we'd recommend going a full size down.
Fear of God's FW23 drop brought out many celebrities including music mogul Sean Diddy Combs' children Christian and model twin daughters D'Lila and Jessie Combs, Tracee Ellis Ross, Yvonne Orji, Jay Ellis, influencers The Clermont Twins and others.
The main line, Fear of God, represents the premium tier, characterized by its high-fashion appeal and often commanding prices in the hundreds or thousands of dollars.
While it shares the commitment to quality and design innovation of its parent brand, Fear of God, ESSENTIALS has managed to do so without the steep prices often associated with high-end streetwear. By offering these high-quality pieces at more attainable price points, ESSENTIALS has democratized luxury streetwear.
Real Fear of God Essential hoodies often have a wash tag showing an 80% cotton-20% polyester ratio, a detail fakes might miss. Look at side edge spacings too; genuine tags have more space between letters. Examining the back of the wash tag offers more insights.
How to authenticate StockX Essential Hoodies? Check for stitching on the hoodie part. Authentic hoodie is one whole piece, no stitching on the inside.Fake version has stitching.
THE BRAND. To say Fear Of God is purpose-driven would be an understatement. The name itself is based on Jerry's religious convictions, and as the quote above states, the fear is in reverence to the Most High. So far, he's released 7 collections and each has a spiritual theme.
Fear of God ESSENTIALS is the most popular streetwear brand right now — These 9 pieces are still in stock. When it comes to streetwear, Fear of God ESSENTIALS is, hands down, the most recognizable brand by name and aesthetic.
The fact that Essentials provides a more affordable way to get your hands on a coveted streetwear brand also comes into play, and the brand has also received a ton of TikTok hype, which propels any product's popularity.
First, fearing the Lord will give you wisdom (Psalm 111:10). Second, fearing the Lord will keep you from sin (Exodus 20:20). And third, fearing the Lord will motivate you in evangelism (2 Corinthians 5:11). All kinds of good will flow into the life of the person who fears the Lord.
Introduction: My name is Velia Krajcik, I am a handsome, clean, lucky, gleaming, magnificent, proud, glorious person who loves writing and wants to share my knowledge and understanding with you.
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