Disney Loses a Voice, Pulls Rabbit Out of NBC's Hat (2024)

In the first known swap of a primo sportscaster for a geriatric cartoon critter, Walt Disney Co. is trading ABC’s Al Michaels to NBC for Oswald the Lucky Rabbit.

Oswald who?

It turns out the big-eared bunny was one of Walt Disney’s first animated characters, a star in his own right before Mickey Mouse was even a gleam in his creator’s eye. But Disney lost the rabbit after he found out that Universal Studios, now part of NBC Universal, owned the rights to develop the character.

Now Oswald will be returning to Disney, it was announced Thursday. In exchange for the rabbit and other concessions, ABC parent Disney agreed to let Michaels, the longtime voice of Monday Night Football, jump to NBC Universal’s NBC network, where he will remain teamed with partner John Madden.

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Unveiled in 1927, Oswald was the young Disney’s best hope for building a franchise before the animator was forced to go back to the drawing board where he dreamed up Mickey.

People familiar with the Michaels-for-Rabbit trade said it was motivated by Disney Chief Executive Bob Iger’s desire to preserve Disney’s legacy and make nice with Disney’s heirs, some of whom had fallen out with Iger’s predecessor, Michael Eisner.

“As the forerunner to Mickey Mouse and an important part of Walt Disney’s creative legacy, the fun and mischievous Oswald is back where he belongs,” Iger, who orchestrated the swap, said Thursday.

Oswald starred in 26 black-and-white cartoons before becoming Universal’s property -- and forcing the invention of his successor. In 1928, having failed in a bid to persuade Universal executives to let him keep his star rabbit, Disney came up with the gloved, four-fingered mouse that would become not only his signature character, but an also international icon.

The rodent bore a striking resemblance to the rabbit who’d preceded him, but this time around, Disney had locked up all the rights.

But what of Oswald?

Disney archivist Dave Smith said Universal passed the rabbit on to Woody Woodpecker’s creator, Walter Lantz, who produced a string of Oswald cartoons in the 1930s and kept him in the public eye until the 1960s as a comic book character. After that, though, it seems the hapless hare was marooned somewhere between obscurity and oblivion. Except for “popping up in some Japanese merchandise” in recent years, Smith said, Oswald all but vanished.

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“Universal hasn’t done anything with him as far as I know,” he said.

Disney has not announced what it plans to do with Oswald, but it’s unlikely he will figure significantly in the company’s recent $7.4-billion acquisition of Pixar Animation Studios, the pioneer in cutting-edge computer-generated characters.

Still, having Oswald back in the Disney fold is a big deal for some people.

“When Bob was named CEO, he told me he wanted to bring Oswald back to Disney, and I appreciate that he is a man of his word,” Diane Disney Miller, the founder’s daughter, said of Iger.

Even Michaels didn’t mind being traded for a relative unknown who is 18 years his senior.

“I feel good about it,” Michaels said. “I have a lot of friends in that world of freeing all the animals.... Now I can say, ‘Hey, what more do you want? I let this guy out of the hoosegow after 55 years.’ ”

*

(BEGIN TEXT OF INFOBOX)

A fair trade?

*--* Al Michaels, Oswald the XX sportscaster Lucky Rabbit Age 61 79 Place of origin Brooklyn, N.Y. Walt Disney’s sketchbook

Digits on 5 4 each hand

Star on Walk Yes No of Fame?

Memorable line “Do you believe None. (It was in miracles?” the silent era.)

New resume entry Leaving ABC Leaving Universal for NBC for Disney

*--*

Source: Times research

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Disney Loses a Voice, Pulls Rabbit Out of NBC's Hat (2024)

FAQs

Disney Loses a Voice, Pulls Rabbit Out of NBC's Hat? ›

Oswald who? It turns out the big-eared bunny was one of Walt Disney's first animated characters, a star in his own right before Mickey Mouse was even a gleam in his creator's eye. But Disney lost the rabbit after he found out that Universal Studios, now part of NBC Universal, owned the rights to develop the character.

Why did Walt Disney lose Oswald the Rabbit? ›

Oswald the Lucky Rabbit was Walt Disney's first break-out cartoon star. Walt unfortunately discovered on a trip to New York to renew his contract for Oswald that the character was the property of Universal. He returned to Hollywood devastated and in need of a new character that he would completely own.

Who came first, Oswald the Lucky Rabbit or Mickey Mouse? ›

After Universal took control of Oswald's character in 1928, Disney created a new character similar in appearance to Oswald as a replacement: Mickey Mouse, who went on to become one of the most famous cartoon characters in the world.

Why is Oswald the Lucky Rabbit lucky? ›

Oswald was called the lucky rabbit because of the idea of rabbits' feet being lucky. In his cartoons, Oswald would pull off his own foot, rub it for luck, and then put it back. Oswald is drawn with big eyes, big ears and shorts like the ones Mickey Mouse wears Unlike Mickey, Oswald does not have buttons on his pants.

What is the Rabbit show from Disney? ›

Brandy & Mr. Whiskers is an American animated television series created by sitcom writer Russell Marcus for the Disney Channel. It follows the lives of the titular characters – respectively, a pampered-yet-spunky dog and a hyperactive rabbit – who get stuck in the Amazon Rainforest together.

Who stole Oswald from Disney? ›

The only one who did not accept the distributor's contract was Ub Iwerks, aware of the deception, since Mintz stole Oswald the Lucky Rabbit from Disney and moved the production of the Oswald cartoons to his new Winkler Studio, along with Margaret Winkler's brother, George.

Is Oswald the rabbit evil? ›

Oswald relished playing with and making others laugh, but despite his flaws, he has morals and always tries to do the right thing. In his current revival (specifically in the Epic Mickey series), he is a direct foil of Mickey.

How did Disney get the rights to Oswald back? ›

In 2006, the Walt Disney Company made a deal with NBCUniversal "that included permitting sportscaster Al Michaels to contract with NBC in exchange for the return of Oswald" to Disney, allowing the company to use Oswald in content and merchandise once more, according to a Disney release.

What if Disney never lost Oswald? ›

Adding sound to cartoons wasn't entirely new, but Disney's approach was. He realized that sound effects and music should be driven by plot, not added as an afterthought. If Disney hadn't lost Oswald to Mintz and Universal, there might not have been a Mickey Mouse.

What is the true story behind Mickey Mouse? ›

In 1925, Hugh Harman drew some sketches of mice around a photograph of Walt Disney, reputedly based on Disney's own designs (similar to those he included on family birthday cards). These inspired Iwerks to create a new mouse character for Disney.

Who is the oldest Disney character? ›

Pete is the oldest continuing Disney character, having debuted in the cartoon Alice Solves the Puzzle in 1925. He originally bore the appearance of an anthropomorphic bear, but with the advent of Mickey in 1928, he was defined as a cat. Peter Pete Sr.

Who came first, Donald or Goofy? ›

2. Goofy's birthday is May 25, 1932. That's when he first appeared (as Dippy Dawg) in the cartoon short Mickey's Revue. His first appearance as Goofy was two years later in Orphan's Benefit, which also saw the debut of Donald Duck.

Who currently owns Oswald the Lucky Rabbit? ›

On February 9, 2006, The Walt Disney Company bought the rights to the character, and the 27 Oswald cartoon short films made by the Walt Disney Studio through a trade with sportscaster Al Michaels. Oswald became one of the main characters in Epic Mickey.

What is the most expensive Disney movie ever made? ›

Disney's 'Tangled' Is the Most Expensive Animated Film Ever Made. Disney's critically acclaimed take on the story of Rapunzel (Mandy Moore), Tangled is the most expensive animated movie ever made, costing a grand total of approximately $260 million.

What was Mickey Mouse's original name? ›

Walt Disney's original name for Mickey was Mortimer! However, his wife Lillian Disney felt that it didn't work for the character Walt had created and hence, she suggested Mickey!

Does Disney now own Oswald the Lucky Rabbit? ›

Disney now owns the rights to Oswald again, but Oswald was overshadowed by Mickey. Did Universal ever have the rights to Oswald the Lucky Rabbit? Who owned Oswald the Lucky Rabbit before Disney? Universal owned the rights to Oswald even while Disney was making the cartoons.

What did Walt Disney do after Oswald? ›

It was at the Hyperion Studio, after the loss of Oswald, that Walt had to come up with a new character, and that character was Mickey Mouse. With his chief animator, Ub Iwerks, Walt designed the famous mouse and gave him a personality that endeared him to all.

What if Walt Disney kept Oswald? ›

Disney would keep the rights to Oswald the Lucky Rabbit. As a result Oswald the Lucky Rabbit cartoons (1928-1938) would be distributed by Celebrity Productions (1928-1930), Columbia Pictures (1930-1932), United Artists (1932-1937) and RKO Radio Pictures (1937-1938) instead of Universal Pictures in 1928-1938.

Who did Disney trade for Oswald the Lucky Rabbit? ›

They offered NBC Universal the prized broadcasting rights to Al Michaels in exchange for the long-lost treasure – Oswald the Lucky Rabbit. This momentous deal marked Oswald's homecoming to the Disney family, reclaiming his position as the very first character created by Walt Disney.

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